List Building 101

The reason for building a list is so that you can establish an ongoing relationship through email with customers, business builders AND all those other people that said ‘No, Not Right Now’ to your product or business opportunity, but still are interested in connecting with you in the future.

The pieces required to build a basic list include:

A Landing Page ==> An Autoresponder ==> A Welcome Page

Let’s start with the Landing Page.

What Is A Landing Page And How To Get One Free

So let’s look at exactly what is a landing page (also known as a capture page or squeeze page) and you may be surprised how simple they actually are to create!

What Is A Landing Page: Background

Here is the definition of a landing page according to Wikipedia:

“In online marketing a landing page, sometimes known as a ‘lead capture page’, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.”

I have used landing pages as a stand alone page (example here), within Facebook (example here) and as an embedded form in my blog (example here). Let’s focus on the stand alone landing page.

The purpose of a landing page is to capture the information of your prospect and provide them with exactly what they are looking for (your  product, business, etc). Typically you “capture” a name and email address. Know that the more information you request, the less likely a visitor is to enter their information. An email address alone will get you higher percentage of  optins, however consider your strategy…

Do you want to capture as many emails as possible and simply market to them through your emails? Or would you be better served by gathering a prospects name, email and even phone so you can build a more personable relationship with them. I have done both in my list building.

Personally, I would rather have a smaller list of very targeted leads and begin to build a relationship by providing value. On my optin for example, I have name, email (required) and phone (optional). Those who enter their phone have proved to be VERY interested in what you have and are literally saying, “call me!” So make sure you are calling your leads too, most people never do.

What Is A Landing Page: Autoresponder

Now that you have an understanding of what a landing page is, you will also need an email autoresponder service. There are many services to choose from and I have used a couple; for online business builders and marketers, I really like Aweber. You can pick up a 30 day trial for only $1.00 by clicking right here. They also have an 800 number for customer service and can walk you through any technical questions you may have.

An email autoresponder is the software that actually captures the email and stores it for you. It is typically a sequence of emails that automatically go out to subscribers when they optin. You can also do “broadcast” emails to your list that are initiated by you on an as needed basis. Example: You have a new blog post and want to send it out to your list.

What Is A Landing Page: Let’s Make One!

Setting up a landing page can be intimidating but with advancements in technology it’s actually super simple, literally point and click! I use MITSpages and here’s a demo “under the hood” of how simply it can be to create a lead capture page…

What Is A Landing Page: Get Yours FREE

So now it’s your turn! Head over to MITSpages right here to grab your landing page software for free. Also AWeber for your autoresponder right here.

Traffic and leads are the lifeblood of your business. As a marketer you need to learn this skill and it’s not too difficult with practice and testing.

Hopefully at this point you have a better understanding of what a landing page is and why you need one! My wish is that you take action on this information and start implementing landing pages in your marketing.

Now it’s your turn! 🙂

Did this help you, did you find it valuable?? If so, I would greatly appreciate it if you would click below to Tweet It Out and also head over to Facebook and share a comment and a link.

If you have any questions or you would like me to personally take a peek at your NEW capture page just let me know.

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